Distribution of the GOLDKENN brand on the Swiss market.
Import of products from neighbouring countries.
The CD group and its history
History
Established in 1981 by Jean-Willy Bihler, Choco-Diffusion started out as a distributor of food products: chocolate, biscuits and caramels. The company has retained the characteristics of a family establishment, and has grown year-on-year since it was founded. Today, the group has diversified its business to include several famous chocolate brands (SwissDream, Goldkenn, Bibichoc), a copacking service, and the well-known coffee brand "La Semeuse", established in La Chaux-de-Fonds, Switzerland, in 1900.
In 2006, Nicolas Bihler, the son of the founder, took over as head of the company. The founder's four children work for Choco-Diffusion and help make it a company with strong values. It plans to remain a family-run business which enjoys a close working relationship with its consumers and employees.
The Choco-Diffusion group now employs more than 85 permanent staff members, which rises to 120 during peak seasonal production periods (Christmas and Easter).
1981
CHOCO-DIFFUSION SA founded
1989
Construction of the administration building
1993 First extension of the building
1998 Second extension of the building
1992
« Douceurs des Cimes » brand created
Launch of the tourist souvenir range
2000
Participation in the takeover of Pfister SA
With the Burrus family/SALPA group
2002
Gift basket range created
Gift basket project launched with Coop.
2005
Bibichoc brand created
Relaunch of the children's range.
2007
Logistics centre built
Crêt-du-Locle site
2010
Buyout of GOLDKENN
Office transferred from Geneva to Le Locle
2011
SwissDream brand launched
Rebranding of "Douceurs des Cimes"
2012
New GOLDKENN offices
Miami and Singapore
2015
Buyout of the La Semeuse cafés
